The man behind WeatherTech floor mats, Dave MacNeil, is one serious car guy.
A tour of his company’s west suburban manufacturing plants finds him behind the wheel of a BMW M5, reputedly the fastest four-door sedan out there, and then a Porsche, after a stop to show off his private museum of vintage Ferraris and Mercedes. The road trip ends at MacNeil Automotive Products Ltd.’s retail showroom in Bolingbrook, where a pristinely restored 1965 Aston Martin DB5—the car Sean Connery drove as James Bond in “Goldfinger”—greets guests by the front door.
Mr. MacNeil is serious about something else, too: waving Old Glory.
In an age when much manufacturing has been outsourced to China and other low-wage nations, WeatherTech’s entire line of more than 5,000 car floor mats, rooftop cargo carriers, side-window deflectors, license plate frames and mud flaps is made in America, much of it in the 400,000 square feet of factory and warehouse space in Downers Grove and Bolingbrook he built in the past five years. He reminds everyone of that fact in an almost-impossible-to-miss outpouring of print ads, billboards and television commercials.